IS IT TRUE OR NOT? It doesn’t matter, as long as it is inspiring

At this point we all know what Banksy did a few days ago. Almost instantaneously it has been considered a historic world event(for those who haven’t seen what he did, he shredded one of his art pieces at the precise moment in which it was auctioned in the prestigious Sotheby’s). There is a lot of speculation on whether it was…

What does it feel like to cross over to the Dark Side? ​Confessions of an ex consultant client

  ​Por Diana Bueno Bieletto, Gerente de Inteligencia en OCESA y ex miembro de High Speed Solutions.​ There are increasingly more reality food shows. Professional chefs wanting to be the best; amateurs wanting to experiment; children submitted to cruel criticism from expert chefs; grumpy faced chefs telling a family how to improve their restaurant. For some reason we love to…

Giving results is what is revolutionary

Some time ago I took a course specializing in Social Science innovative research methodologies. One of the things that struck me the most after taking the course was  that the people around me (in the marketing field of course) were really anxious to know what more I had learned in this course; they asked me for the course topics and…

The illusion of exclusiveness

Authors have been writing about luxury “for the masses” (the famous masstige) approximately since 2003. Back then there was a lot of talk about how simply going to Starbucks was a luxury in itself, if you compared it with making a cup of instant coffee at home. Nowadays having your name written on a cup with a mermaid logo on…

Rethinking pop culture: Why do we all like Luis Miguel?

For some months now family gatherings follow their usual course with the typical awkward silent moments….up to the moment when someone brave asks; and what do you think about Luis Miguel’s last episode? This is enough for the tone of conversation to become more harmonious. Everyone wanting to share their point of view, talking about the memes, speculating about what…

Why don´t we use our common sense more frequently?

Some time ago a marketing brochure fell into my hands that said something like “your brand matters to you, you do the best for it, you listen to the consumers, you have an MBA, you´re up to speed regarding the competition” and all the other things that a self-respecting marketer should know and do, “we have a message for you”….

The self-deceit of marketing

We have already talked about trust, and how easy it is to lie or feel that we are being lied to. But one of the hardest things to accept is when we self-deceive ourselves, because if something goes wrong, who can we blame? This is frequent at an individual as well as social level, but our work in marketing is…

THE IMPORTANCE OF CREATIVE ECONOMY IN THE WORLD

Creative Economy is one of those terms which even though we don’t know much about it, it is kind of obvious when we put the meaning of the two words together. Indeed, it is about how creativity favors the generation of income and job creation- which is the “hard” side of the term- besides social inclusion, cultural diversity and human…

FAREWELL CARPE DIEM, WELCOME REWIND FORWARD

  In 2018, we find ourselves officially trapped between the past and the future.   One day I began to read a self-help book that a boyfriend gave me in high school. I remember that it said that happiness was to live in the present: stop being tied to the past and avoid fantasizing so much about the future. The…

The immortality of the brand

Amazon, Berkshire Hathaway –a multinational conglomerate owner of GEICO, Dairy Queen, Fruit of the Loom, etc.- and JPMorgan Chase –the largest bank in the United States and a global giant,announced that they will join forces to give their employees Social Security in the United States (of course amid a critical political climate due to this issue). On the other hand,…