The self-deceit of marketing

We have already talked about trust, and how easy it is to lie or feel that we are being lied to. But one of the hardest things to accept is when we self-deceive ourselves, because if something goes wrong, who can we blame? This is frequent at an individual as well as social level, but our work in marketing is…

THE IMPORTANCE OF CREATIVE ECONOMY IN THE WORLD

Creative Economy is one of those terms which even though we don’t know much about it, it is kind of obvious when we put the meaning of the two words together. Indeed, it is about how creativity favors the generation of income and job creation- which is the “hard” side of the term- besides social inclusion, cultural diversity and human…

FAREWELL CARPE DIEM, WELCOME REWIND FORWARD

  In 2018, we find ourselves officially trapped between the past and the future.   One day I began to read a self-help book that a boyfriend gave me in high school. I remember that it said that happiness was to live in the present: stop being tied to the past and avoid fantasizing so much about the future. The…

The immortality of the brand

Amazon, Berkshire Hathaway –a multinational conglomerate owner of GEICO, Dairy Queen, Fruit of the Loom, etc.- and JPMorgan Chase –the largest bank in the United States and a global giant,announced that they will join forces to give their employees Social Security in the United States (of course amid a critical political climate due to this issue). On the other hand,…

Influencer Marketing

Nowadays 84% of the marketing plans contemplate some sort of influential marketing (1) Lately when we talk about influencers and marketing we immediately think of digital influencers, the ones on social media (You tubers and Instagramers) who talk about our products, maybe because we give them our products – unpaid influencers- or-because we pay them directly to do it -paid…

Why don´t we trust anything or anyone?

Practically all  trust levels are at all time lows. Only  6% trust the press, 8 out of 10 Americans say that they have never trusted the government (1); only 21% of Mexicans say that they trust in what the state does (2). In Mexico, on a 1 to 10 scale, the universities, the church and the army only receive a 7…

Glass Half Empty or Glass Half Full

Oh! The famous marketing plan. That moment where you sit down with the whole team to talk about what’s going happen over the next 12 months and where expectations are everything. But, how can you manage those expectations in such a volatile market spurred on by our ever-changing world? One thing companies are doing more and more, is migrating from…

TRANSCENDING ADAPTATION

Have you seen Shark Tank? Most people linked to innovation have. If you watch it one day, it´s interesting to see the type of proposals that are presented within the frame of the resounding “entrepreneurial boom”. Obviously within a boom of almost anything we see all kinds of proposals: some good and some bad. Some worth remembering and transcending, and…

HOW TO HIRE AN INNOVATOR

If changing the course of a company is intimidating, the responsibility of choosing the right person to do it successfully is even more so. Nowadays human resource departments  carry a difficult challenge on their shoulders: hiring the new gladiators of business innovation. Let´s begin by understanding the context. According to the Japanese Innovation Network it is essential to consider the…