SURVIVOR, survival diary for when everything is over. Chapter 1

Chapter 1. Friday the 13th We are facing an unprecedented crisis, something that although imagined by writers and screen writers, businesses have never even wanted to think about it, a situation that no deck of trends and tendencies were able to forecast, something that we never placed in any impact or feasibility matrix, something that is paralyzing the world when…

THE POWER OF FANDOMS

“We live in the most individualized and selfish times”. “We don´t have anyone to admire anymore”. “The sense of community has been lost and the sense of belonging is not that necessary”.  False. All of this is false. Here we go: While it is true that one of the characteristics of modernity is to enhance individuality; this does not mean…

This year put your work anxiety aside

Close your eyes and imagine you have an ice cube on your back. Now imagine a pastor taco with lemon or an Iberian ham sandwich. I bet that (if you did do it) your back felt cold or your mouth watered. This is because the brain works in wonderful ways. It has the incredible capability to make real what is…

GENDER FLUID

In the last few weeks we have seen at least 4 interesting manifestations that are talking to us about a phenomena that we can’t ignore: Mattel launched Gender Neutral / Gender Inclusive dolls. (1) Mercado Libre launched their Genderless clothes line which can now be seen on OOH (2) Increasingly more designers are betting on high heels for men as…

CLIMATE CHANGE IS A REALITY. WHY ARE YOU STILL TREATING IT AS A TREND?

  Last week, during his participation in a Q&A session with children, the Mayor of Madrid stated he would rather donate financial resources to save Notre Dame’s Cathedral instead of the Amazon rain forest.  His core reason being: “the Amazon is the lungs of the planet, but Notre Dame is a symbol of Europe, and we live in Europe.” Though…

Dangerous Summer

How to find inspiration and see the world guilt free   Summer is ending. That season in which we browse Instagram for feed, looking at beautiful tourist destinations our acquaintances go to, or if we’re a little more fortunate, the season most like Christmas for us adults: where at last the day comes in which we post the out of…

ARE YOU AFRAID?

YOU HAVE EMOTIONAL INTELLIGENCE Imagine that you are merrily driving along and listening to music, and suddenly, not remotely expecting it, another car crashes into the left side of your car. You don’t know it, but as an animal you have 0.3 seconds to react and you have only 3 options: You feel outrage, you cry, or you feel fear….

SOCIAL REPRESENTATIONS

A lot has been said about living in an era of political correctness; on the one hand, it is encouraging because it makes us think twice before saying something without mincing our words, be it racist, discriminatory or offensive. This happens just as much in conversations with friends as when we tweet it to our 12,000 followers But the era…

HIT MAKERS

PART II In the previous article, hit makers part I, we were talking about how what is familiar and what is unfamiliar coexist to make people more interested in certain cultural content. But not all the hits that emerge are based on this “formula”. In fact the book Hit Makers: the science of popularity in the era of distraction,suggests that the…