GENDER FLUID

In the last few weeks we have seen at least 4 interesting manifestations that are talking to us about a phenomena that we can’t ignore: Mattel launched Gender Neutral / Gender Inclusive dolls. (1) Mercado Libre launched their Genderless clothes line which can now be seen on OOH (2) Increasingly more designers are betting on high heels for men as…

CLIMATE CHANGE IS A REALITY. WHY ARE YOU STILL TREATING IT AS A TREND?

  Last week, during his participation in a Q&A session with children, the Mayor of Madrid stated he would rather donate financial resources to save Notre Dame’s Cathedral instead of the Amazon rain forest.  His core reason being: “the Amazon is the lungs of the planet, but Notre Dame is a symbol of Europe, and we live in Europe.” Though…

Dangerous Summer

How to find inspiration and see the world guilt free   Summer is ending. That season in which we browse Instagram for feed, looking at beautiful tourist destinations our acquaintances go to, or if we’re a little more fortunate, the season most like Christmas for us adults: where at last the day comes in which we post the out of…

ARE YOU AFRAID?

YOU HAVE EMOTIONAL INTELLIGENCE Imagine that you are merrily driving along and listening to music, and suddenly, not remotely expecting it, another car crashes into the left side of your car. You don’t know it, but as an animal you have 0.3 seconds to react and you have only 3 options: You feel outrage, you cry, or you feel fear….

SOCIAL REPRESENTATIONS

A lot has been said about living in an era of political correctness; on the one hand, it is encouraging because it makes us think twice before saying something without mincing our words, be it racist, discriminatory or offensive. This happens just as much in conversations with friends as when we tweet it to our 12,000 followers But the era…

HIT MAKERS

PART II In the previous article, hit makers part I, we were talking about how what is familiar and what is unfamiliar coexist to make people more interested in certain cultural content. But not all the hits that emerge are based on this “formula”. In fact the book Hit Makers: the science of popularity in the era of distraction,suggests that the…

HIT MAKERS

PART I Recently we wrote about the Like Culture. Consequently, we wanted to know more about the topic, so we read the book “Hit Makers: the science of popularity in the era of distraction” by Derek Thompson, a journalist who writes for the Atlantic. It is a book plagued with examples, based on interviews and several studies from different universities, which bring to…

Being empathetic: increasingly difficult and more necessary

Recently I was sick and people would tell me “rest” “sleep” “do home office”, but they would continue to ask me for all the same pending tasks and giving me the same responsibilities as when I wasn´t sick. Can it be that people are cruel, or is it that they just can´t be empathetic? Lately empathy has been mentioned frequently…

THE LIKE CULTURE

COMPLACENT CONTENT VS PROVOCATIVE CONTENT Why, even though  hyper-fragmentation and more diverse and specific tastes are mentioned time and again; does it seem nowadays more like homogenization and that  all of us are consuming the same content?  Never has content offer been as extensive as it is today… so why did all of us see Game of Thrones? All of…

SELF OR NO SELF, THAT’S THE QUESTION

Why do we like to take selfies so much? The answer is obvious: because we like ourselves. That’s fine, but why do we like to take selfies of ourselves SO MUCH? A selfie is the most explicit way of what some social psychologists call the social mirror (looking glass self). This human need of understanding ourselves better and above all,…