SURVIVOR, SURVIVAL DIARY FOR WHEN EVERYTHING IS OVER. CHAPTER 9

CHAPTER 9. Biases here and there: Covid Edition. You open the cupboard. There’s no coffee. It is a crucial necessity that you have your morning cup. How could you not notice there was no coffee? You quickly get dressed and go out to get it. But there are a lot of people on the streets, increasingly more and more. Weren’t…

SURVIVOR, SURVIVAL DIARY FOR WHEN EVERYTHING IS OVER. CHAPTER 7

CHAPTER 7. FICTION WILL SAVE US. We have all heard how important it is for children to read and be read to; it stimulates their verbal skills and their imagination. But as we grow it seems as if it becomes an obligation and that only other activities such as films, videogames and television are entertainment. Today I come to tell…

SURVIVOR, SURVIVAL DIARY FOR WHEN EVERYTHING IS OVER. CHAPTER 6

Chapter 6. Leaders wanted We have been talking about new leadership for five years, we have seen and heard about  it in lectures, in a myriad of computer graphics, in articles, in HR schemes, in courses and in a thousand more places. Theoretically there is a marked difference between what previously was a boss vs a leader, who supposedly responds…

SURVIVOR, survival diary for when everything is over. Chapter 5

Chapter 5. LIFESAVERS THAT SUSTAIN US DURING THESE TIMES OF COVID We can’t leave home, streets are empty, hugs disappear, and we distance ourselves from something that is there, looming around us. SHOCK, UNCERTAINTY, DISORIENTATION… and now what? What do we have at hand to cope with it? How do we survive this reality that no one really knows how…

useful brands

IT’S TIME TO THINK ABOUT EVERYTHING TO NOT RETURN AND START FROM ZERO … What actions to take and what are the best ways to get involved, to move forward together Click on the image to know more:

SURVIVOR, survival diary for when everything is over. Chapter 4

Chapter 4. De-dra-ma-tize TODAY, MORE THAN EVER, SOME BRANDS CAN PLAY THE ROLE OF SPIRIT LIFTER In difficult times and after the shock effect, it is also the right time to think about lifting spirits. Brands can’t do everything, but those whose mission is to bring enjoyment or fun to people’s lifestyles, via sports, the art of living or art…

SURVIVOR, survival diary for when it is all over. Chapter 3

Chapter 3. Owners of our routine We are all paralyzed with fear and uncertainty, Italy and Spain have surpassed China in deaths caused by the virus; Prince Charles of England has tested positive for Covid-19, Mexico has entered phase 2 of the pandemic. Everyday there are different scenarios in which the only thing for certain is that it will all…

SURVIVOR, survival diary for when everything is over. Chapter 2

Chapter 2. Existential crisis Today I want to talk about what I am and what I am passionate about, my profession and the fear that invades me when thinking that the way I have been practicing it up to now is at risk. Because I find myself in a blank moment, in adjustment, digesting and evaluating this disruptive turn that…

SURVIVOR, survival diary for when everything is over. Chapter 1

Chapter 1. Friday the 13th We are facing an unprecedented crisis, something that although imagined by writers and screen writers, businesses have never even wanted to think about it, a situation that no deck of trends and tendencies were able to forecast, something that we never placed in any impact or feasibility matrix, something that is paralyzing the world when…